SEO (Search Engine Optimization)
Search Engine Optimization (SEO) is the blanket term used for a series of technical and content adjustments Lucid Business Strategies builds into your web site pages, and monitors over time. We are on a constant, relentless, no-excuses pursuit of results, meaning we continually test and adjust the site and search engine optimization strategies to keep rankings high.
Why is SEO Important?
Imagine a book twenty miles high and ten miles wide, filled edge-to-edge with really tiny type and no punctuation. Inside this book are the names and addresses of every business, every person, every idea, and every thought on the planet, in random order. Oh, and by the way, there is no table of contents at the front, no subject index at the back.
That giant, unreadable book is the internet, and your website just one-sixteenth inch of type on a page way, way in the back. Without some method of sorting the data and its relevancy, your name will never be found – unless your web pages have been set up – or optimized – for search engines. Search Engine Optimization is what drives that giant book of everything on the planet – the “Index” of the internet.
Our SEO Process
SEO makes it easy for the Search Engines (Google, Bing, Yahoo, etc.) to include your site in search results when an internet user looks for whatever it is you offer. The equations they use to choose what sites are listed – and in what order – changes along with the technologies they employ, so SEO is an ongoing process. While the particulars of the SEO process changes based on the type of business you run and the specific SEO goals you have set, there are several standard, consecutive steps we employ:
You can’t trump your competitors if you don’t know who they are and how they’ve generated their own success.
Current Website Analysis
What is the baseline? Where are we starting? How do we go from “here” to “there”?
If you don’t know what message your ready-to-buy audience wants to hear, any efforts are guesswork – which is a waste of time and money.
A successful SEO program utilizes the right terms for the right reasons, which attracts the right buyers to your site.
On-page changes to titles, content, images, and navigation menus increase your visibility and relevance to the search engines and to your site visitors.
Content Development & Authorship
Website pages and blogs featuring your expertise provide Google and the other search engines with keyword-rich, relevant, and accurate content for its index.
High-quality links from relevant sites with keyword rich text gives you more exposure to the right audience, and does play a role in search engine rankings.
Your competitors are developing new ways to attract customers – shouldn’t you?